This occasions some pious moralizing on the part of Parker, but nonetheless Marvel took a chance on representing what was becoming at the time a real problem for U.S. 1: 96-98), Peter Parker’s best friend Harry Osborn (here played by James Franco) becomes addicted to pills and has a seriously bad trip on LSD. Perhaps most famously the series was the first within the comic industry to take on drug abuse and addiction. The Spider-Man comics have never shied away from tackling timely issues.

Marvel itself recognized this conundrum with its in-house reaction to the events, Marvel Comics: Heroes, which depicts Spider-Man swinging past the WTC ruins as distraught New Yorkers cry, “Where were you?” This relationship between comics and real world is further complicated by standard superhero mythology that demands the hero always save the day, which, in this case came up against an event from which seemingly no one could protect us. That filmmakers were so concerned over how their treatment of Marvel’s all-American, boy-next-door superhero and his relationship to his (and our) beloved NYC would play for a post-9/11 audience speaks to the way in which comics have historically responded to, reflected, and helped produce the tenor of their times. One citizen tells the green meanie: “You mess with one of us, you mess with all of us!”

Additionally, as something of a tribute to New Yorkers, a scene was added during the battle in which spectators gathered on the bridge throw rocks and garbage at the Goblin. Elsewhere in the film, familiar NYC landmarks abound - the Flatiron and Empire State Buildings, for example. So the web trick gets repeated in a less “controversial” location and the showdown between Spidey and the Goblin centers on their battle royale on and around the Queensborough Bridge. Wisely, execs decided to nix the trailer, rethink their ad campaign, and re-edit the film’s last reel. Not only was the image a key element in the film’s final movement, it had also already been released to theaters in a teaser trailer and was featured in the mass print marketing that was set to commence. It seems that during one of Spider-Man’s (Tobey Maguire) many battles with his arch-nemesis, the Green Goblin (played as fiendishly schizophrenic by Willem Dafoe), we were to be shown a web Spidey had spun between the Twin Towers to snare the villain, and which accidentally catches a passing helicopter instead. After the WTC Twin Towers fell, Spider-Man‘s producers and creators found themselves in something of a pickle.

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