This changed after Ultimatum where JJJ's wife was killed in the event and he witnessed Spider-Man valiantly risking his life to save people during the big flood. Jonah Jameson often slandering the former, publishing awful stories about him in the Daily Bugle.

100% Heroism Rating: Initially and per tradition, the Ultimate Marvel version of Peter Parker as Spider-Man is a Hero with Bad Publicity and the public has a very divisive opinion towards him, with J.As a result, he is smaller and weaker than 616-Peter, but stands out in the Marvel Universe for his good (if naive) heart and pure intentions, as well as his utter determination to do the right thing. The Ultimate version of Peter Parker is a still growing young teenager, unlike his current 616 counterpart, facing many of the mainstream version's foes while still in high-school. After letting a burglar escape in a moment of spite, eventually resulting in the death of his beloved uncle Ben, Peter took a vow to use his powers to protect and defend the innocent as Spider-Man. Bitten by a genetically-enhanced spider and given powers as a result, Peter went on to utilize his new abilities as a show wrestler.

Ultimate spider man comixology